These stories — drawn from cultures around the world — illustrate well the power of story in conveying lessons. I discovered this public speaking book two years ago in my Toastmasters club library. When I picked up the book again recently to write this review, I was delighted to reacquaint myself with several stories that I have since adopted into my own speaking repertoire. One of my favorites is embossed on the front cover of the first edition: A man came upon a construction site where three people were working. He asked the first, What are you doing?

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Start your review of The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling Write a review Apr 14, Omar Halabieh rated it it was amazing As the title indicates, this is a book about the power of storytelling as an influencing tool. They are up to their eyeball in information. They want faith Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas indeed offer what you promise Story is your path to creating faith.

Telling a meaningful story means inspiring your listeners People value their own conclusions more highly than yours. They will only have faith in a story that has become real for them personally. Once people make your story, their story, you have tapped into the powerful force of faith. Future influence will require very little follow-up energy from you and may even expand as people recall and retell your story to others. Storytelling is not rocket science. It is very easy and incredibly rewarding to practice.

You will find inspiration and learn numerous techniques to improve your storytelling abilities and consequently your influence. Highly recommended read! Below are key excerpts from the book, that I found particularly insightful: 1- "There are six types of stories that will serve you well in your efforts to influence others.

Story is a pull strategy. If your story is good enough, people - of their own free will - come to the conclusion they can trust and the message you bring. In fact, anyone you attempt to influence already has a story If you tell them a story that makes better sense to them you can reframe the way they organize their thoughts, the meanings they draw, and thus the actions they take. An answer only gives them a fish, whereas a story teaches them how to fish for themselves.

Influencing is a real-time activity. Story favors a circular model of power where influence is passed back and forth and where beginning are endings and endings are beginnings. Any agreement that depends on policing future behavior is not addressing some force or dynamic still working against your desired goal. Neither would a successful influencer build a new story without first understanding the old stories. Influence will require either a new foundation that can coexist with the old stories or excavation and removal of the old outdated stories.

Stories about your values in action create and sustain the organizational culture for better or for worse. When you live the vision and values you profess, you need only tell people what happened last week or last moth. Story telling operates as a litmus test of accountability that simultaneously inspires and reminds us to stay true to our values. It is your birthright to be a good storyteller.

In a sense, your life is a story and you are already telling that one perfectly.


Book Review: The Story Factor (Annette Simmons)



The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling


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